Not to be confused with the term “bigly”, one of Donald Trump’s favorite words.
“”A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
—GOP lead strategist Frank Luntz in a 2002 Bush administration memo
The big lie is the name of a propaganda technique, originally coined by Adolf Hitler in Mein Kampf, and denotes where a known falsehood is stated and repeated and treated as if it is self-evidently true, in hopes of swaying the course of an argument in a direction that takes the big lie for granted rather than critically questioning it or ignoring it.
Well-known forms of the big lie include Hitler’s use of anti-Semitism in Nazi propaganda (blaming Jews for all of Germany’s problems), communist propaganda blaming the “bourgeoisie” for all workers’ problems, the frequent demonizing of the left-wing as communist and of the right-wing as fascist, religious fundamentalist claims of persecution, the Roman Catholic Church’s claims that the clergy sex abuse scandal was a problem of liberal churches, and denial of Ken Ham’s complicity in acts of piglet rape.
Ironically, Hitler asserted that the technique had in fact been used by the Jews to unfairly blame Germany’s loss in World War I on German Army officer Erich Ludendorff.